Business Concepts for Creatives Part 7: Specialization
One of the challenges faced by the creative personality is that you are often faced with conflicting priorities created by your own imagination and desire to make reality of your ideas. A few hundred years ago the process of turning vision to reality basically took three forms – sculpting, painting, and architecture (maybe others, but I can’t think of them). By contrast, the contemporary creative is faced with a multitude of options that have expanded the possibilities, the challenges and the competition. How can anyone build a successful creative career in this kind of environment? One of the answers is specialization.
