I was once an oil painter, an old-school kind of illustrator with a deep interest in all things traditional when it came to art. I still love the can-do physicality of oil paint, pencils, sculpy and multi-plane cameras, but the efficiencies of modern technology have left much of that way of working in my rear-view. Every once in a while I come across someone that makes me want to set up a studio in the woods and take a deep dive back into the tactile creative process. Cayce Zavaglia is such a person. Check it out. Her work is amazing.
Whether you’re a freelancer or a company, the process of getting work service is difficult. Services are tough things to package for a potential clients. Results can’t be guaranteed, quality of work is difficult to assess, and there is no real way to try-before-you-buy. That means that winning new clients comes down to trust, and that creates a need for a different kind of tactic if you want to get work. A tactic I call the not-sell. Read More…
Let the battle begin. Shot on the C300 by DSLR super-wiz Vincent Laforet.
Mobius from Vincent Laforet on Vimeo.
For those of you looking for a reason to get an iPhone 4S, maybe this short by Mael Sevestre will help:
Framed – an iphone 4S short story from Mael Sevestre on Vimeo.
Great for people like me who would never actually jump out of a plane or off a giant cliff.
Fun weirdness, as expected – edit: Björk took her video down, which is too bad because it was really something to see. Can’t even find it on vimeo any more…
In it’s place I’ll remind you of this one:
If you like music, go here.
I’ve written about commodities before, as well as the pressure to commoditize creative business. But what, dear reader, is a commodity, and how can you avoid becoming one?
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Brands are tricky and malleable things. They essentially exist as an implied understanding between a company and it’s customers. The extraordinary handling of a BMW, the distance and control of a Titleist golf ball, and of course the user experience of Apple.
But from at least one subsegment of their market the Apple brand has been taking a beating. The release of FCPX has been met with negative reviews from the people that first gave Final Cut its stamp of legitimacy: professional editors. Read More…
